UNBECOMING
A 12-week experiment in who you’ve become.
Before you decide who you’re becoming…
perhaps it’s worth questioning who you’ve become.
The successful one. The responsible one. The spiritual one. The strong one. The independent one. The person everyone expects you to be.
Over 12 weeks, we’ll question the beliefs, identities and patterns shaping your life — and experiment with what exists underneath them.
Not to find your “true self.”
That sounds suspiciously like more Spiritual Bullshit.
But to create enough space to consciously decide:
WHAT STAYS? WHAT GOES? AND WHAT COMES NEXT?
Founding Cohort · October–December 2026 · $440
[Join The Experiment]YOU PROBABLY DIDN’T CHOOSE MOST OF WHO YOU ARE.
That’s not necessarily a bad thing.
You learned how life works from somewhere.
Your family taught you things. School taught you things. Culture taught you things. Relationships taught you things. Success taught you things. Failure taught you things.
And somewhere along the way, those things became:
“This is just who I am.”
Maybe they are.
But when was the last time you checked?
UNBECOMING is 12 weeks of doing exactly that.
Not because everything you’ve learned is wrong.
Not because you need to become a better version of yourself.
And definitely not because I know who you’re supposed to be.
I don’t.
The point is to find out how much of your life you’re consciously choosing — and how much you’re simply repeating.
12 WEEKS. 12 QUESTIONS.
- 01
The Bullshit Audit
What do you actually believe?
We'll start by getting everything onto the table. Success. Money. Love. Work. Healing. Spirituality. Freedom. Yourself. Not to decide what's right or wrong. Simply to notice what's there.
- 02
The Story
Where did you learn that?
Family. Culture. Teachers. Religion. Instagram. Your ex. Your therapist. A podcast. A guru. Somewhere, somehow, you learned what life was supposed to look like. We're going looking for the receipts.
- 03
Identity
Who have you learned to be?
The strong one. The successful one. The independent one. The person who doesn't need anyone. The spiritual one. The person who always has their shit together. What happens when an identity that once protected you starts restricting you?
- 04
Success
What are you actually trying to prove?
More money. More impact. More recognition. The house. The title. The business. Maybe you genuinely want all of it. Great. But would you still want it if nobody ever knew you'd achieved it?
- 05
Patterns
Why does this keep happening?
Different person. Different job. Different country. Same bloody problem. We'll look at what keeps repeating — without immediately labelling it trauma, karma, a limiting belief or Mercury being in retrograde.
- 06
Money
What have you made money mean?
Security? Freedom? Worth? Status? Power? Proof that you've succeeded? Money is rarely just money. So what does it represent to you?
- 07
Love
Who do you become to be loved?
What have you learned love is supposed to look like? What do you tolerate? What do you expect? What do you hide? And who are you when you're not trying to be chosen?
- 08
Fear
What is fear deciding for you?
Fear isn't necessarily the enemy. Sometimes it's incredibly useful. But there's a difference between listening to fear and unknowingly letting it run your life. We're going to find out which one you're doing.
- 09
Healing
What if you don't need fixing?
There is an entire industry ready to explain what's wrong with you. Your wounds. Your blocks. Your trauma. Your nervous system. Your inner child. Some of that work can be enormously useful. But at what point does healing become another identity?
- 10
Spirituality
What have you outsourced to the Universe?
Signs. Alignment. Manifestation. Intuition. Divine timing. We'll question the beliefs we've picked up on our spiritual journeys too. Including mine. Because no belief gets diplomatic immunity here.
- 11
Desire
What do you want when nobody is watching?
Not what would look impressive. Not what your parents would understand. Not what Instagram would applaud. Not even what the person you currently believe yourself to be should want. What do you actually want? And perhaps even more interestingly: Do you know?
- 12
Choice
What stays? What goes? What comes next?
We're not burning your identity to the ground. Some of your beliefs have served you brilliantly. Some of your patterns make perfect sense. Some parts of who you've become are fucking fantastic. Keep them. Others might have expired years ago. And some things you won't have an answer for yet. That's okay too. The goal was never certainty. It was choice.
THIS ISN’T 12 WEEKS OF ME TALKING AT YOU.
Every week follows the same process:
QUESTION → NOTICE → EXPERIMENT → REFLECT → CHOOSE
We’ll question something you’ve taken for granted.
You’ll notice how it actually shows up in your life.
Then you’ll test it.
Because you can journal about being an independent person for three hours.
Or you can ask someone for help and notice what happens inside you.
You can write affirmations about slowing down.
Or deliberately leave something unfinished.
You can say you don’t care what people think.
Or do something they might actually judge you for.
That’s the experiment.
We’re not trying to think our way into another identity.
We’re putting the existing one under a little pressure and seeing what happens.
WHAT YOU’RE ACTUALLY GETTING
- 12 weekly live UNBECOMING sessions with you (Kirsty)
- 12 real-world experiments to take into your actual life
- The UNBECOMING Journal — prompts, observations and exercises throughout the 12 weeks
- The Bullshit Audit — completed at the beginning and again at the end so you can see what has actually shifted
- Private community for the founding cohort
- Replays of every session
WHO THIS IS FOR
This is probably for you if you’ve done some work on yourself already.
You’ve read the books. Listened to the podcasts. Maybe done therapy. Maybe gone down the spiritual rabbit hole. Maybe built the career/business/life you thought you wanted.
And somewhere along the way you’ve started wondering:
How much of this is actually me?
Not because your life is necessarily bad.
Sometimes that’s what makes this question harder.
Your life might look pretty fucking good.
You just want to know whether you’re still consciously choosing it.
WHO THIS IS NOT FOR
If you want someone to tell you exactly how to live your life, this probably isn’t it.
If you’re looking for another belief system to replace your current one, definitely not.
If you want seven steps to become your highest self…
Google probably has about 14 million options.
UNBECOMING isn’t about becoming enlightened.
It’s about becoming harder to bullshit.
Including by yourself.
THE FOUNDING COHORT
This is the first time UNBECOMING will be run. Which means something important:
You’re not buying a perfectly polished course.
You’re joining the first live experiment. I’ll be testing this alongside you. We’ll discover what works. We’ll probably discover some things that don’t. And what we learn together will shape what UNBECOMING becomes.
In return, the founding cohort enters at:
$440
October – December 2026
YOU DON’T NEED TO BECOME SOMEONE NEW.
Maybe you don’t even need to become more yourself.
Maybe you just need to get curious about the person you’ve already become.
Question some things. Test some things. Keep some things. Bin some things. Change your mind about some things. And leave some things unanswered.
Because perhaps freedom isn’t finally discovering who you are.
Perhaps it’s realising you’re allowed to choose again.
UNBECOMING
A 12-week experiment in who you’ve become.
Founding Cohort · October–December 2026 · $440
[I’m In]